Career Movers Series: Adjust to on-line applications

Human Resource departments are reacting to large volumes of applicants and smaller staffs by using automated applicant screening systems. These systems make it even more difficult for applicants to get the attention of decision-makers as they may be screened out BEFORE a person sees their resume. Adjusting to the use of these systems is critical to get to the top of the applicant pile.

The first thing an applicant must do is to take extra time to make sure the on-line application reflects the words used in the job description. When answering questions on the application and filling in text boxes, use the words used in the job description. Not words LIKE the words in the description. Use the words IN the description. The systems generally screen according to how well an application matches the job description. The matching is arbitrary and based on words. You should never lie or embellish, but you should answer honestly and with the words the system is looking for.

Second, when a system gives you an opportunity attach a cover letter and/or resume, attach them. Prior to attaching them, however, take the time to adjust them to include the words in the job description. Again, the system may scan your documents for the words that are valued by the employer. After ensuring the language you use fits the job description, take time to make the cover letter count. If there are things you want to explain or expand on to strengthen your candidacy, include them in the cover letter. Once you are screened in by the automated system it is very likely your cover letter will be forwarded, along with your application and resume, to a person so you don’t want to leave out persuasive support for your candidacy.

Third, if you have certain parts of your candidacy that do not match the job description, but you believe you have alternative experience that make you a good candidate, apply through the required system, but also reach out to find alternative ways to get attention for your candidacy. This means ramping up your networking.